Airtel Digital TV, the DTH service arm of Bharti Airtel has launched ‘Pocket TV’, a mobile app that enables customers to watch their favorite TV programs while on the move. It claims to serve as a library of video content at an affordable price.
The app promises to offer more than 150 Live TV channels, over 10,000 hours of video content and over 13 channels on anytime TV for an introductory pricing of just Rs 60 per month.
Users can download Airtel Digital TV app from the Google Play Store. It is compatible with all smartphones and tablets that run Android version 2.1 onwards. Airtel has planned to introduce the app on the iOS platform within one month, which will then be followed by other platforms.
Once the app is installed, customers need to activate the service by sending the SMS <ADD TV> to 54325 from their registered mobile number.
In February, Bharti Airtel announced to acquire Mumbai-based Loop Mobile, marking one of the biggest acquisitions in the Indian telecom sector. The deal is speculated to be around Rs 700 crore. As a part of the deal, Airtel will get around 3.2 million Loop subscribers, its retail outlets and about 400-500 cellular towers. Prior to the acquisition, Airtel had 4.1 million subscribers compared to Vodafone’s 6.8 million subscribers. Airtel now has around seven million subscribers, including Loop users. This means, it now becomes the leading telecom subscriber by surpassing Vodafone.
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